Entries by Carolanne Donovan

Improving the Hotel Guest Experience with a Mobile App

Improving the experience of your hotel guests is a key factor in improving loyalty and the overall rating from your guest. The question you should ask yourself is what you’re actively doing to improve that experience, from initial booking to check out. Since most people who travel for business or pleasure have enough discretionary income […]

Improving Hotel Guest Loyalty with a Mobile Strategy

It’s impossible to ignore the rapid transformation from desktop to mobile computing devices in the past few years. According to ComScore, at the end of 2013, there were some 156-million smartphone owners in the United States, which equated to a 65.2% market penetration. In the hotel and hospitality industry, an industry that’s centered on customer […]

Updated Case Studies

You may have seen the case studies we published throughout the second half of 2012 about the exciting marketing efforts our clients were making to increase downloads. Now that we are half way through 2013, those case studies have been updated with new statistics. Please take a look and let us know if we can […]