GEO-FENCING A benefit of people invariably carrying their smartphones around is the ability to target guests through geo-fencing. Geo-fencing uses a smartphone’s location to determine where a guest is on or off-property and sends them notifications based on where they are. Hotel apps can use geo-fencing to send different messages to guests moving about their […]
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Entries by Lucas Firmino
PERSONALIZATION Personalized messages sent from the app to specific guests are key to successfully upselling products and services. Unlike other newer marketing channels such as Facebook and Twitter, which push messages out to everyone, the mobile app can target a more specific segment of guests. Mobile applications provide hoteliers with a totally new channel through […]
The hotel app can be used as an excellent promotional tool before a guest even knows about the property, further extending the added value that a hotel app brings to the table. Facebook advertising is a great example of this. Facebook allows us to use very specific targeting criteria. In the case of a spa, […]
The hotel mobile app allows the guest to check-in remotely, offering additional utility and improving the guest experience. Once the guest arrives on property and checks in, whether at the front desk or through the mobile app, and gets settled in, they might find themselves browsing the hotel app looking for local attractions or things […]
A lot of popular travel apps are focused on pre-arrival, but there is something to be said about mobile apps that offer guests utility while on-property. The big brands are really starting to capitalize on this, offering mobile apps that unlock rooms and can tell the valet to have your vehicle ready; they understand that […]