Entries by Lucas Firmino

How Apps Add Value to the Guest Experience

Part of the guest buying process is the impression that’s left during and after their stay. To this end, the hotel app can have a tremendous impact since it provides a lot of great utility to the guest while on property.

Booking Through a Hotel App

Mobile apps have exploded in usage with travelers over the last few years. Mobile apps bring many advantages to travelers, like making the booking process easier and quicker, as well as making their stay more enjoyable by providing everything they need in the palm of their hands, literally. Mobile bookings continue to rise on mobile […]

Using Your App as a Marketing Tool

A hotel mobile app is not just about enhancing the experience while on property; it can also be used as a marketing tool during the guest’s research process. When guests are in the research phase of their planning their trip, they are likely to be using their mobile devices to research and book. In fact, […]

Using Hotel Mobile Apps for Guest Retention – Part 2

A hotel mobile app can help create guest loyalty in a numbers of ways; let’s start with check-in. A hotel mobile app can allow guests to check in remotely; remote check-in is nothing new, but giving them the option to download an app and check in shortly before arriving on property is sure to leave […]