The meeting app has many uses when the meeting is taking place. Some features, which were useful in the pre-event stage, such as the map and agenda, are also useful during the event. The agenda can be updated in real-time and planners can easily notify all attendees of any schedule or room changes using push notifications.
The social aspect of the app is beneficial during the meeting. As attendees meet in person, they can easily connect online through the app. Using social buttons within the app, attendees are able to share which sessions they are attending with others at the event and in their network. Social features also allow attendees to engage with speakers and other attendees during the event. In a large meeting with hundreds in the audience, it is impossible for the speaker to address every question. Because the meeting app is linked with the users’ social media profiles, the audience can tweet their questions to the speaker without having to close out the app. These tweets will push out to others in their network who aren’t present, creating word-of-mouth marketing for the event. The tweets will also appear within the app so that others in the audience can read, favorite, retweet, and respond to them, creating a discussion about the topic. The speaker can address questions tweeted at him or her during the presentation and can later contribute to the discussion after the presentation has concluded.
Attendess can use their smartphones to instantly check in to different sessions via the app. This is convenient for both the attendees who don’t have to wait to be checked-in and to organizers who no longer have to manually check people in. Organizers can then use these statistics to see which events were the most popular, generated the most discussion, and had the best attendance.
Meeting attendees can even use the app to adjust their physical comfort. They are able to chat directly with hotel employees, request coffee refills and request changes in temperature easily from the app. We have all been in meetings where the temperature is set too high and the room is boiling hot. The oppressive heat makes it difficult to focus on the speaker no matter how interested we may be in the topic. Wouldn’t it be nice to have control over the room, ensuring your comfort? Organizers can easily use the app to request extra chairs or technology assistance from the hotel. This feature of the app is beneficial to the hotel because it provides them with a direct connection to the attendees. Attendees will be impressed by the hotel’s dedication to their comfort, creating positive associations with the hotel.