Why Users Won’t Delete Your Mobile Meeting App

A mobile meeting app is beneficial to attendees, organizers, and hoteliers before and during the meeting. Once the meeting has wrapped up and attendees have flown back home, the app is still a useful tool worthy of space on their phones. All of the content from the meeting is uploaded to the app so they have access to slides that were shown and videos of the presentations. This information is incredibly valuable to the attendees because it provides them with resources to go back and review what they learned at the meeting. And because the app has value, they will not delete it from their smartphones. Read more

Benefits of a Meeting App During the Event

The meeting app has many uses when the meeting is taking place. Some features, which were useful in the pre-event stage, such as the map and agenda, are also useful during the event. The agenda can be updated in real-time and planners can easily notify all attendees of any schedule or room changes using push notifications.

 

The social aspect of the app is beneficial during the meeting. As attendees meet in person, they can easily connect online through the app. Using social buttons within the app, attendees are able to share which sessions they are attending with others at the event and in their network. Social features also allow attendees to engage with speakers and other attendees during the event. In a large meeting with hundreds in the audience, it is impossible for the speaker to address every question. Because the meeting app is linked with the users’ social media profiles, the audience can tweet their questions to the speaker without having to close out the app. These tweets will push out to others in their network who aren’t present, creating word-of-mouth marketing for the event. The tweets will also appear within the app so that others in the audience can read, favorite, retweet, and respond to them, creating a discussion about the topic. The speaker can address questions tweeted at him or her during the presentation and can later contribute to the discussion after the presentation has concluded.

 

Attendess can use their smartphones to instantly check in to different sessions via the app. This is convenient for both the attendees who don’t have to wait to be checked-in and to organizers who no longer have to manually check people in. Organizers can then use these statistics to see which events were the most popular, generated the most discussion, and had the best attendance.

 

Meeting attendees can even use the app to adjust their physical comfort. They are able to chat directly with hotel employees, request coffee refills and request changes in temperature easily from the app. We have all been in meetings where the temperature is set too high and the room is boiling hot. The oppressive heat makes it difficult to focus on the speaker no matter how interested we may be in the topic. Wouldn’t it be nice to have control over the room, ensuring your comfort? Organizers can easily use the app to request extra chairs or technology assistance from the hotel. This feature of the app is beneficial to the hotel because it provides them with a direct connection to the attendees. Attendees will be impressed by the hotel’s dedication to their comfort, creating positive associations with the hotel.

Apps Allow Meeting Attendees to Connect Before the Event

A hotel offering customizable, event-specific mobile apps to event planners has a competitive advantage over other venues. Not only does a mobile hotel app impress today’s business professionals who demand tech-savvy venues for their meetings, it enhances their entire experience, from the beginning to the end of the event. Even before the event begins, a mobile app allows users to connect with each other.

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Upselling Food & Beverages to Guests Using an App (Part 3)

EXTRA FEATURES

To prevent guests from deleting the app off of their smartphone at the end of their stay, the app can have multiple features that will be useful to the guest once they return home. The app can contain chef bios, recipes, and information about local produce or specialties. If a guest particularly enjoyed a specific cocktail or signature dish when they were at the hotel, the guest can re-create it at home using the recipe within the app. By using push segmentation, on a monthly basis the app could notify users about the local specialties of that month complete with videos from the chefs, detailed recipes, and photos. Read more