Part of the guest buying process is the impression that’s left during and after their stay. To this end, the hotel app can have a tremendous impact since it provides a lot of great utility to the guest while on property.
Mobile apps have exploded in usage with travelers over the last few years. Mobile apps bring many advantages to travelers, like making the booking process easier and quicker, as well as making their stay more enjoyable by providing everything they need in the palm of their hands, literally. Mobile bookings continue to rise on mobile devices, signaling a trend that travelers want convenience.
A hotel mobile app is not just about enhancing the experience while on property; it can also be used as a marketing tool during the guest’s research process. When guests are in the research phase of their planning their trip, they are likely to be using their mobile devices to research and book. In fact, eMarketer predicts that there will be over 41 million mobile travel bookers in 2015. Guests researching your hotel will be impressed with your app.
Have you ever wanted to make your travel process easier and less of a headache? After all, you have limited time and want to get things done as soon as possible. Many travelers feel the same way, and look at ways to streamline their travel research process. This is one of the many reasons Online Travel Agents (OTAs) are so popular; they streamline every part of the buying process, from research to booking. But travelers are ready for the next step in the evolution of convenience in travel: mobile apps.
A hotel mobile app can help create guest loyalty in a numbers of ways; let’s start with check-in. A hotel mobile app can allow guests to check in remotely; remote check-in is nothing new, but giving them the option to download an app and check in shortly before arriving on property is sure to leave an impression. A great guest experience is not only about providing a great overall experience, but also making that experience easier and ultimately making their life easier.