Part of the guest buying process is the impression that’s left during and after their stay. To this end, the hotel app can have a tremendous impact since it provides a lot of great utility to the guest while on property.
Have you ever wanted to make your travel process easier and less of a headache? After all, you have limited time and want to get things done as soon as possible. Many travelers feel the same way, and look at ways to streamline their travel research process. This is one of the many reasons Online Travel Agents (OTAs) are so popular; they streamline every part of the buying process, from research to booking. But travelers are ready for the next step in the evolution of convenience in travel: mobile apps.
A hotel mobile app can help create guest loyalty in a numbers of ways; let’s start with check-in. A hotel mobile app can allow guests to check in remotely; remote check-in is nothing new, but giving them the option to download an app and check in shortly before arriving on property is sure to leave an impression. A great guest experience is not only about providing a great overall experience, but also making that experience easier and ultimately making their life easier.
Service requests are one of the most popular features available through a hotel app, and one that is sure to create loyalty. Guests can open up the app and make requests for everything from fresh towels to contacting the valet. Guests can simply lie in their comfortable bed and make requests directly through their smartphone for an uninterrupted and seamless experience.
A hotel mobile app allows properties to send messages to guests directly through the app, but it’s sometimes difficult to know what message to send to the guest at what time. The message should be relevant and make the guest aware of the different things available on property.