2012 was a great year for apps and smart phones, smart phone users keep growing and app developers keep turning our really great, useful new applications (ourselves included!).
Follow me on Twitter @carolanne329 for ongoing updates and tips.
Google Chrome for iPhone
Follow me on Twitter @carolanne329 for ongoing updates and tips
Singapore airlines begins renting iPads
By shedding the weight of outdated video equipment, Singapore Airlines subsidiary Scoot Pte was able to increase its seating capacity by 40% by getting rid of 2 tons of television and other video equipment in favor of renting iPads. The weight of the plane often directly affects the amount of gas used, which influences ticket cost. The iPads will be offered for free to customers sitting in the higher priced business class section. The iPad rentals not only have the potential to decrease fuel cost but they also offer an added value to flyers. No more worrying that the inflight movie will be a bore or that your battery will die. These rentals are a great entertainment alternative for passengers.
Mobile Media Applications Launched our first twitter ad campaign
Since twitter launched in 2006 (and was a hit), it was only a matter of time before they found a way to make money off of advertising in some form. And I have to say, the way they chose to do it almost doesn’t even feel like advertising. I signed up through American Express to receive a $100 free trial of twitter advertising back in late February and this week I received the email that MMA was approved and could start promoting through twitter. There are two different options: promoted tweets and a promoted account. For the first few days I ran both of these but I didn’t see much success through promoted tweets. We had 12 clicks but no retweets, favorites or replies and our promoted tweet included a link to register for our webinar and no one did. So far in three days we have gained 38 new followers from the promoted followers option. This option just shows your twitter icon on the left hand side of the page to people who may be interested in you. I like this form of advertising because it doesn’t only show promoted accounts but other accounts that you really may be interested in.