Increasing Hotel App Downloads Tip #2: Online Marketing

Once your hotel decides to jump on the bandwagon of providing guests with a mobile app, you then need to market the app in the proper manner. Just as with any type of service or product, marketing goes a long way in making sure the service or product gets sold. Even though your hotel app is probably free for download, or at least it should be, you still need to market it to guests and consumers who are most likely to stay at your hotel.
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Increasing Hotel App Downloads Tip #1: Offers and Incentives

With more than 102 billion apps downloaded in 2013 alone, it makes perfect sense that businesses in all industries will benefit from creating apps and promoting them to consumers; this is especially true for those in the hospitality industry. Mobile apps can provide guests with a wide range of advantages, but they’ll never reap these benefits if they fail to download the hotel’s app.
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