Case Study- The Inns and Spa at Mill Falls of Meredith, NH

Individual application utilizing Ustay software

The Inns and Spa at Mill Falls of Meredith, New Hampshire, came to Mobile Media Applications in November of 2011 looking to get their property into the mobile space and offer their 90% recurring guests something useful and different. After close consultation it became evident that the introduction of a mobile application would be a useful tool for their loyal recurring guests during their trip planning process while at the same time the app could be a new and unique revenue generating marketing channel for the inn. Read more

Case Study- OB Sports Golf Management

Group Application Utilizing Uplay Software

OB Sports Golf Management of Scottsdale, Arizona, came to Mobile Media Applications in January of 2012 looking to secure the latest mobile technology for their consortium of 41, United States based Golf Clubs.

Known for their comprehensive and personalized services since 1972, OB Sports has become widely acclaimed as the leader in boutique-style golf course management. Developing a mobile application was the next logical step for them to stay ahead of their competitors.

Through their mobile application, OB Sports sought to keep customers informed of options and benefits, create a more efficient way to book tee times, increase online traffic, attract a tech savvy customer base and adjust to customer needs by offering mobile booking and mobile information.

To reach all of these goals we incorporated specific mobile functionalities: An online booking engine and tap-to-call capability into the application for more efficient bookings, provide detailed course and facility information of all golf clubs to meet the customer need for mobile information, tap-to-share content with friends and social media integration to attract social and tech savvy customers and to increase online traffic many of these tabs lead back to their website.

To further customize their application, they also included information and services relating to each course’s frequent player programs, current vacation deals, packages and reservations at OB Sports properties via OB Sports Golf Vacations. Additional custom features include the ability for app users to enter contests and sweepstakes to win prizes, club-specific news feeds and real-time Twitter feeds.

Their app launched in the Apple App Store on April 1st and in the Android Market, Google Play on May 4th. OB Sports waited until both versions of their application were live to start marketing the app. Without any marketing efforts OB sports received 160 downloads. Starting the week of May 14th, OB Sports began marketing their app and saw substantial growth.

On May 16th they sent out a press release about the launch of their innovative application that was picked up by Golf Business Wire and Fairways and Greens, both prominent golf news websites. That same day they also sent an email to their list of golfers. In total for that week, OB Sports received an impressive 1,226 downloads from both markets.

Once they established an app clientele through the email and press release, OB Sports used the push functionality of their app to inform users about an upcoming contest. Through the push notification sent on May 23rd the contest received 60 entries in less than 10 minutes and 340 entries total.

*Update: As of June 2013, OB Sports has 3,529 downloads.

See below for a sample of the collateral used by OB Sports to market their application.

 

Our Clients

Before moving forward with new apps, many hotels often wonder whom we have worked with in the past.

Right now we have 14 client apps in the app store, and 15 live apps in the Android market (Google Play). Our clients range from small boutique properties in New England to a luxury chain in Asia. The digital age in which we live makes it possible for us to work with hotels that are all over the world.

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