Upselling Food & Beverages to Guests Using an App (Part 3)


To prevent guests from deleting the app off of their smartphone at the end of their stay, the app can have multiple features that will be useful to the guest once they return home. The app can contain chef bios, recipes, and information about local produce or specialties. If a guest particularly enjoyed a specific cocktail or signature dish when they were at the hotel, the guest can re-create it at home using the recipe within the app. By using push segmentation, on a monthly basis the app could notify users about the local specialties of that month complete with videos from the chefs, detailed recipes, and photos. Read more