One of the first questions we ask prospective app clients is if they want their app to be in more than one language and we are often answered with silence.
Hotels that are used to communicating with guests in one language or only have content on their website in one language can have trouble deciding if they want to invest the time and money into app content in another language, but here is one really great tool that could help you decide.
By viewing your demographics you can narrow it down by language and see what the most popular languages to visit your site or app were. Google determines language based on the settings of a visitor’s browser, making it very reliable in my book.
If you already have an app that is live with one language you can follow all of these steps with your apps analytics but for this example I’m going to show you the analytics for our website.
A good starting point would be to look at your sites visitors for the 9-12 months and you can always go back to previous years if your results are unclear:
As you can see, our website was visited mainly by English speakers from the United States and from The United Kingdom, with another 379 in unidentified countries. Since 10,818 of our 12,486 visitors are English speaking, our app would be fine strictly with English content. However, when we created our demo app, Ustay, we took into consideration that the next most popular language to visit our site was French and added French content as well.
Although Google Analytics can help you decide if multiple languages in your app is the right decision you should also take request into consideration. If a one-time visitor asks you to add content in their native language to your app, the simple act of translations could provide you with a life-long guest.
If you would like more information about our hotel mobile app and how to implement multiple languages, please email us.