First Mobile Booking Application Fully Integrated With Micros Fidelio Suite 8 Released By Mobile Media Applications & Protel

fidelioPR1NEWBURYPORT, MA (February 26, 2013) — Mobile Media Applications, a hospitality application developer, and Protel, an authorized distribution partner of Micros Inc., have formed a strategic partnership to create the first ever fully integrated native mobile booking app, Ustay+ Fidelio Suite 8.    This application is truly an extension of the existing software hoteliers currently use.

In order to create this seamless interface, Protel constructed a secure API (Application Programming Interface) which enables constant communication between the Fidelio Suite 8 PMS and the mobile application.  Able to access the wealth of information stored in the hotelier’s property management system, Ustay+ enables real time inventory access, booking and confirmations, analytics tracking and reporting, and user-specific marketing campaigns. The Ustay+ Fidelio Suite 8 application enables hotels to personalize offers based on the demographics stored in the PMS, and send them as push notifications directly to a guest’s device, driving sales and rewarding customer loyalty.

This integration benefits the guests as well as the hoteliers.  According to Tom O’Rourke, President and CEO of Mobile Media Applications, “Once a hotel’s Ustay+ app is live, they can literally turn a smartphone into a trip planner, an interactive map, a guidebook, a digital concierge, a social network, and a source of real-time local news.  There is no other platform that can make all of these innovations available to hotel guests at once.”  The app is available in unlimited languages to connect with guests around the globe, and is available for both iPhone and Android smartphones.

Metin Arghan, Chairman of Protel adds, “Ustay+ Fidelio Suite 8 is an innovative new marketing channel that provides significant benefits for hotels.  Since the software enables hotel management to track app reservations through Suite 8, it provides an additional channel to measure on the monthly revenue report and enables a definitive way to gauge return on investment.”  Mr. Arghan adds that Ustay+ also provides a means for hotels to track and measure guest’s behavior through an analytics dashboard.

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For additional information on the Ustay+ Fidelio Suite 8 app,

Visit http://www.mobilemediaapplications.com/hm/ustayplus/,

Call 1-866-395-8878 or e-mail info@mobilemediaapplications.com.

Micros – Fidelio and Micros Fidelio Suite 8 are official trademarks of Micros Inc.


About Mobile Media Applications

Founded in 2011, Mobile Media Applications is a mobile app development company focused exclusively on the hospitality industry.  As the leading app developers for hotels, resorts, hotel associations and hotel management companies, the team at Mobile Media Applications is comprised of skilled software and mobile app developers, creative designers and strategic marketers with more than a decade of experience working in and with the hospitality industry.

About Protel

Protel has been providing the Turkish hospitality industry with state-of-the-art products and uninterrupted service for over two decades.  Believing that technology is the key that facilitates life and increases productivity, Protel aims to offer our customers long-term solutions that are easily and fully adaptable to their way of doing business.  Protel has locations in Istanbul, Ankara, Izmir and Antalya, as well as their newly established regional solution partners.

 

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